Network radio and television station new media platform construction

With the dramatic increase in the level of Internet technology, the dominant position of new media in radio and television stations has been very clear in the field of information dissemination. From the current point of view, considering the actual needs of audience autonomy and interactivity, the construction of new media platforms for network radio and television stations has certain necessity and importance. This paper combines the practice situation of the construction of new media platform of network radio and television station, discusses the overview of network radio and television station in detail, clarifies the design principle of new media platform, points out the technical route of new media platform, and proposes a new media platform architecture, hoping to It provides important guidance and reference for the practical work of the construction of new media platforms for network radio and television stations.

网络广播电视台新媒体平台建设

introduction

In recent years, streaming media technology has been widely used. Undoubtedly, the wide application of streaming media technology has enabled the network to scientifically and reasonably transmit a variety of multimedia files, and gradually replace static video and text with dynamic audio and video. This has become a major part of the Internet. Spread one of the content. At present, audio and video media are increasingly using the Internet as a carrier. In fact, the monopoly of traditional TV media is already in jeopardy. In people's daily lives, we have more and more ways to get the video content we need, and the new media has achieved unprecedented breakthroughs.

1 Network Radio and TV Station Overview

It is undeniable that the Internet has pointed out a very clear development path for the future of TV technology, and has brought good development opportunities and challenges for TV technology. From the current point of view, in the world, the integration of Internet technology and broadcasting and television into an organic whole, and the creation of a new interactive TV technology has become one of the inevitable trends in the future development. In practice, we can easily find that the shortcomings of traditional TV mainly reflect the passive and one-way. Undoubtedly, most radio and television organizations should make full use of the characteristics of Internet technology and overcome the shortcomings of traditional TV as much as possible. At the same time, the broadcasting and television institutions should maximize the characteristics of Internet technology and strive for strengths and weaknesses to provide quality services to the audience. Investigations and studies show that the launch of Chinese Internet TV stations is one of the most important signs in the process of building new media in China. In fact, as a primary stage of network convergence, Internet TV has certain flexibility and convenience. It is worthy of recognition that the continuous expansion of the transmission channels of TV programs is one of the main goals of Internet TV stations. In fact, there is a high degree of consistency between the majority of users watching on traditional TV and watching programs through Internet TV. A wide audience can choose any program that they like to watch through the mobile communication network terminal and the Internet, and will no longer be limited by time and place. To be more precise, the majority of viewers will not be bound by the time broadcast by the TV station. Although many TV shows have already been played, we can selectively play back these TV programs to meet our own actual needs.

2 New media platform design principles

After a detailed understanding of the overview of the network radio and television station, next, we will talk about the understanding and understanding of the design principles of the new media platform. From the current point of view, professional training is not one of the necessary conditions for the production of new media resources. In general, new media resource production can provide users with a lot of ready-made modular operation and process guidance. In fact, there are more and more video and audio types and materials. In more detail, the advertising share and audience budget of traditional media are somewhat restricted and influenced by the development of new media. To this end, many traditional media have begun to contact new media, administrative boundaries and morphological barriers have basically faded out of sight, and the trend of competition across administrative regions and cross-media communications has become increasingly apparent. In essence, the most real need of the majority of users is creativity. In other words, technological innovation has greatly improved the user experience. Because of this, the design principles of the new media platform play a crucial role. These principles include: the principles of advancement, safety, stability, access to statistical principles, extensibility and openness, efficiency and ease of use.

3 New media platform technology route

On the basis of a comprehensive understanding of the design principles of the new media platform, next, we will talk about our own understanding and ideas around the technical route of the new media platform. With the dramatic increase in the level of network information technology, the media industry has set off a trend of new media construction. In order to meet the actual needs of multi-client and multi-function to the greatest extent, in order to meet the actual needs of low bandwidth, large load and high stability to the greatest extent, we should scientifically and rationally design the technical route of the new media platform based on the actual situation. From the current point of view, the browser/server three-tier structure model has been widely used in the system platform construction process. In addition, the system platform will choose the network programming interface and DHTML technology to connect with the database to build the application system platform we need.

4 new media platform architecture

After discussing the overview of the network radio and television station, analyzing the design principles of the new media platform, and discussing the technical route of the new media platform, next, I will talk about my understanding and views on the new media platform architecture, hoping to speed up the promotion of the new network radio and television station. The research process of media platform construction hopes to realize the expected goal of building a new media platform for network radio and television stations. Practice shows that the system not only scientifically and reasonably sets up internal and external network hardware firewalls, but also has various security mechanisms in software, including anti-virus, cross-validation, security audit, access control, security authentication and information encryption. Features. These security mechanisms include: password protection mechanisms, authentication\authorization mechanisms, execution control and access rights mechanisms, and more. More specifically, within the system, focus on the hierarchical management of authority, providing different security guarantees. These include: internal fields of files, databases and collections of files, and more. In addition, leaders should significantly increase their focus on hardware deployment, software deployment, and network architecture.

5 Conclusion

In summary, the construction of a new media platform for network radio and television stations has certain practical significance and theoretical significance. The facts show that image quality is one of the most important weapons for TV and Internet competition. However, we should clearly see that people appreciate the interactive and initiative of the program to the maximum extent. The actual demand for the majority of viewers to order and interact is not limited to the one-way communication mode of traditional TV. In general, the diverse interaction and personalization needs of the vast majority of viewers cannot be achieved through the one-way communication model of traditional television. Because of this, the construction of a new media platform for online radio and television stations should be highly valued by leaders of relevant parties.

(Source: Radio, Film and Television Technology)

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