Let the creative close to the design of life to welcome the department store

It is undeniable that the Chinese department store industry is experiencing an eventful autumn. The complex and ever-changing international economic environment, the emergence of online shopping and the increasingly picky of consumers have caused the department store industry to encounter severe shocks. How will the department store industry, which is closest to people's lives, deal with these challenges and find its own spring?

So far, more than 100 sessions, the 107th China General Merchandise Trade Fair, which is comparable to the history of the Canton Fair, is the key period for the design capital of Shanghai, and more than 1,500 well-known brands will be held on August 1st. Meet the Shanghai New International Expo Center. The organizer, Reed Huabike, said, "If the creativity is high, it can only be a mirror, we must let the creativity be used by the people, so that everyone's life is beautiful and practical."

Designed for people's livelihood, creating life wisdom

Who doesn't want to create a poetic scene in the kitchen life? At the department store, Le Creuse's “Handed Down” kitchen utensils, cast iron franc iron pot made of heavy iron casting technology, can effectively lock the delicious dishes and have the durability of passing from generation to generation; ArtiArt's patented cutting board, by V The groove can be cleverly folded and folded. In addition to practicality, their smudges can make the rice and oils suddenly come out.

Let the creativity stay close to life, the design capital welcomes the department store

Is it a lot of trouble to have a meal at a family dinner? When the fire is stewed, the pot handle may burn the hands and destroy the good mood of the kitchen. Italy's CAMPANA pots, with the "one pass" detachable handle, can make the pot change the plate for one second, saving space and easy to clean, or a pioneer in environmental protection. The use of creativity is just right, life and wisdom can be the best of both worlds.

A set of water chestnut cups with Shi Dejin pigeons, a lotus pond moonlight incense burner with visual impact, or ceramic glass tea set from Danish menu, can make you enjoy the slow fashion in your daily life, inadvertently Taste the taste of happiness. These visual Chinese new products will be the highlight of this year's department store, and most importantly, they are in line with the tastes of current consumers and are well received by the market.

It is undeniable that the Chinese department store industry is experiencing an eventful autumn. The complex and ever-changing international economic environment, the emergence of online shopping and the increasingly picky of consumers have caused the department store industry to encounter severe shocks. How will the department store industry, which is closest to people's lives, deal with these challenges and find its own spring?

Let the creativity stay close to life, the design capital welcomes the department store

The Houseware Design Forum presents a world-class feast

In order to let more good ideas enter the public life, during the department store, the organizers and the visual China Ruidian will jointly launch the “Modern Houseware Design Forum” to set up a relationship between designers and manufacturers, distributors and consumers. The bridge creates a complete chain of ideas from production to marketing, truly shaping the creativity.

During the forum, Lei Haibo, the founder of Vision China, will deliver a keynote speech with top designers to re-examine the original value of the design with a global perspective and a keen perspective, making future life more convenient, faster, better and more exciting. . At present, the 15,000 designers signed by Visual China have all benefited from the creative incubation system.

As the finale of the department store, the forum is not only the whimsy of creative household items, but also the future trend of creative incubation products, which has led to more international brands and designers.

“One thousand products, design and market disconnection are the main factors that plague all kinds of household goods. Here, creativity is not only a label, but the source of power that can be incubated into a product. It can be exchanged for real value in the market. Real money and silver.” Reed Huabai’s person in charge said that using the gathering effect of the exhibition platform will help the creative plan to interface with industrial resources and transform economic benefits as soon as possible.

It is undeniable that the Chinese department store industry is experiencing an eventful autumn. The complex and ever-changing international economic environment, the emergence of online shopping and the increasingly picky of consumers have caused the department store industry to encounter severe shocks. How will the department store industry, which is closest to people's lives, deal with these challenges and find its own spring?

Online and offline, the department store industry is coming back to spring

As a guide to the trend of lifestyle, the department store also integrates unique elements such as sensory experience marketing into the e-commerce segment. Through cooperation with Alibaba's first professional online retail media Taobao "Sellers", the "Taobao Sellers Thousands of Purchasing Group" will be organized to negotiate the procurement business and select the exhibits that are suitable for their online stores.

The main force of online shopping is young people. At this department store, the organizers cooperated with home stores and design studios to help green music and new winds sweep through the field of soft furnishings. The music garden player can be placed on the desktop, can be placed on the wall, connected to the Bluetooth of Apple and other mobile phones, can play audio in a variety of formats, and its music is integrated into the unique design of soft decoration, which has won the Oscar red star in the industry. prize. Similar to this innovative and practical product, it is the highlight of the online store to enhance popularity.

Let the creativity stay close to life, the design capital welcomes the department store

As the seventh city in the world to receive the “design capital”, Shanghai has regarded the design of people's livelihood as a top priority. The person in charge of the department store said that whether it is online or offline, the department store industry is recognized as the competition in the Red Sea. We will implement the creative incubation plan for a long time, that is, to make the designs that are close to the people's lives stand out and truly serve the public.

It is understood that near the opening, the pre-registration of the official website of the exhibition has entered the sprint stage. Anyone who registers in advance can not only enter the venue for free, but also have the opportunity to win the ipad mini. From August 1st to 3rd, the department store will also open a number of free bus routes, such as Shanghai and Nanjing. Buyers in the Yangtze River Delta can easily reach the creative and beautiful city.

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