Another ongoing "interactive printing" revolution

Recently, the US market research company NanoMarkets released a survey report on the development trends and application prospects of printed electronics technology. When the concept of printed electronics was just born, it refers to thick-film electronics, which is a paste made of various powders evenly dispersed in an organic solvent, and is widely used in the conductance of various electronic components. Body, insulator and dielectric.

About 10 years ago, people predicted that using printing principles to print complex circuits could turn printed electronics into a huge industry. In the past 1o years, printed electronics has experienced a process of expanding expectations, breaking down, and steadily improving. The current situation is that today's printed electronics is not an independent huge industry, but a collection of many specific and different applications. Including smart packaging, smart cards, interactive print media, disposable electronic products, mobile display screens, illuminated plates and solar panels, etc. The following are some of the directions that I think are the most interesting and promising.

Display and battery

Among the fields that printed electronics can cover, the most profitable and currently the most mature markets are displays and batteries. NanoMarkets' market research report predicts that these two industries will generate US $ 1.8 billion in revenue by 2017. Ebay and Mastercard have deployed tens of thousands of smart cards powered by printed batteries. As for the display, most of the e-book screens in the world are also produced in a process similar to printed electronics.

Smart Packaging

Smart packaging is the area where printed electronics applications are expected to grow the most rapidly in the next few years. Its biggest demand comes from two aspects. The first is that smart tags will greatly help the supply chain management of the logistics industry. Here, "printed" on the label is mainly sensors, these sensors can be connected to the Internet, enter the item information into the database, used by logistics companies to manage inventory. Of course, the printed sensors can be large or small, and some foreign companies can even produce films up to one kilometer long and only five millimeters thick. Wrapping it on bridges and other building structures can achieve real-time measurement of the degree of compression of the building around the clock.

Another area where there is a strong demand for smart packaging is the monitoring of the health of food and medicine. The existing technology can already "print" the bacterial density detector (including the basic coefficients of temperature and humidity, which are naturally within the measurement range), so that the safety of food and medicine can be greatly improved. As the aging population in Europe and Japan is still increasing, smart packaging of medicines is a long-term and growing opportunity.

Interactive printed media

This is the coolest of the emerging applications of printed electronics. The significance of interactive print media is to provide augmented reality. In short, traditional paper media such as newspapers and magazines can only provide a two-dimensional and flat experience. Recognition through smartphones and pictures as access points can combine the print media reading experience with the Internet mobile experience of watching videos, shopping, socializing, etc.

It seems that the potential uses of printed electronics are numerous, and it's a bit of a mess, and it's gradually fascinating. However, we still have to pay attention that, like all technologies, there will be a very obvious long tail effect in the application. That is, the vast majority of business will still come from technologies that are already relatively mature. In other words, it is likely that several major applications will drive most of the demand, and then many, many novel and interesting applications occupy a small part of the market.

After all, printed electronics has brought several waves in the past, and it has also experienced a high expectation-the collapse of expectations-and it has gradually begun to steadily output. Just like everyone said about 3D printing, although these technologies look so "cool" and seem to be omnipotent, but how practically most technologies can be attractive after they go to market, similar to interactive media augmented reality products Whether there are real needs or not is still far from known. maybe. In the end, it was found that there are so few existing mature markets that are really useful. So this time whether it is VC or entrepreneurs should be more cautious.

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